See your competitors’ Google ads, and what each one targets
Enter a competitor’s shop. We load the Google search ads it runs in your market, and Claude reads every one: the text, the selling points and the searches each ad is written for.
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Their ads tell you what sells
An ad costs money every time someone clicks it. What a competitor keeps paying to say is worth knowing.
Their best arguments
Ads are where shops put the promises they believe sell: free shipping, a warranty, a material, a price. Reading them shows you what you’re up against.
The searches they pay for
Each ad is written for certain searches. Knowing which ones tells you which products and needs they push hardest.
Where you can stand out
When every ad promises the same thing, the one that says something different gets the click. You can only find that gap if you see all of them.
Every ad, read and sorted for you
For the competitor’s shop, in the country you sell in.
Their ads as they appear
Every ad Google shows as a picture, the way it looks on Google. Swipe through them in one place.
The text, written out
Headline, description, sitelinks and the web address shown in each ad, as text you can read and compare.
Their selling points
Up to four per ad, collected across all their ads, so you see what they repeat most.
The searches each ad targets
Matched against the searches they rank for. In the keyword list, an “Ads” column shows which searches they advertise on.
How long they’ve advertised
“Advertising since” shows when Google first showed one of their ads, a hint at whether the ads are working for them.
Ads that stand out from theirs
When you build campaigns, Claude uses their selling points to make your ads different, with your product’s own facts. It never copies their wording.
From a picture of an ad to useful facts
Google publishes search ads as pictures in its Ads Transparency Center. You can look at them, but you can’t sort, compare or search them, and reading more than a handful by hand takes a long time.
Outrank Competitors loads up to 40 of them for the competitor’s web address and your market, and Claude reads each picture. It writes out what the ad says and pulls out the promises it makes. Then it checks the ad against the competitor’s keyword list and marks the searches the ad clearly names: a product, a product type or a need. A general brand or sale ad targets none, and Claude doesn’t guess.
The result is a short list instead of a pile of screenshots: what they promise, how often, and for which searches.
Three steps from their ads to yours
- 1
Enter a competitor
Paste their shop or one of their product pages and pick the market you sell in.
- 2
Read their ads
Their keywords show up right away. Their ads follow, usually within a minute, read by Claude: the text, the selling points and the searches each targets.
- 3
Build ads that stand out
Pick the searches you want, add a few words about your product, and Claude writes campaigns that answer theirs. Export them for Google Ads Editor.
How to see competitor ads on Google yourself
Three free ways to look, and what each one leaves out.
- Search on Google. Type the searches your customers would use, in the country you sell in. You only see the ads that happen to run for you at that moment, so you see a few, rarely all. Clicking them costs your competitor money and tells you little.
- Use Google’s Ads Transparency Center. Search for the advertiser or its web address and filter by country and format. It shows the ads one at a time, as pictures, without the searches they’re meant for. The advertiser can be listed under an agency’s or reseller’s name.
- Use the Ad Preview tool in Google Ads. If you have an ads account, it shows the search results for any search and location without counting as an impression. It’s good for checking one search, not for seeing everything a competitor runs.
All three show you ads. None of them tells you what the ads have in common, which searches they target or how to answer them.
| Ads Transparency Center | Outrank Competitors | |
|---|---|---|
| Finding their ads | Search the advertiser, filter by country | Loaded for the shop’s address and your market |
| Ad text | Read each picture yourself | Written out: headline, text, sitelinks, address |
| Selling points | Note them down | Collected across all their ads |
| Searches behind each ad | Not shown | Matched to the searches they rank for |
| Your next step | Start your own ads from scratch | Campaigns that stand out, ready for Google Ads Editor |
What it shows, and what it doesn’t
Google search ads only. Shopping ads, YouTube ads and ads on other websites aren’t included, and neither are Facebook or Instagram ads.
Ads with a readable picture. Google’s Ads Transparency Center shows search ads as pictures. Ads it lists without a usable picture are skipped, because there’s nothing to read.
No budgets or results. Nobody outside Google can see what a competitor spends, how many clicks they get or how well their ads convert.
Questions, answered
How can I see my competitors’ Google ads?
Google publishes the ads of verified advertisers in its Ads Transparency Center, where you can look them up one by one. Outrank Competitors does the lookup for you: enter the competitor’s shop and market, and you get their search ads with the text written out, their selling points and the searches each ad targets.
Is it okay to look at competitor ads?
Yes. Google makes these ads public on purpose, so anyone can see who advertises what. Looking at them is ordinary market research. What you shouldn’t do is copy their wording or claim their selling points for your product, and the ads Claude writes for you don’t.
Can I see how much a competitor spends on Google Ads?
No. Google doesn’t publish budgets, clicks or conversions, and no outside tool can see them. You see what they advertise, how long they’ve been advertising and which searches their ads are written for.
Does it show Facebook and Instagram ads?
No. It covers Google search ads, the text ads above and below the search results. For Facebook and Instagram, Meta has its own public Ad Library.
Why were no ads found?
Either the competitor doesn’t run Google search ads in the market you picked, or their ads lead to a different web address than the one you entered. Their keywords still work: you can build your campaigns from the searches they rank for.
Who is shown as the advertiser?
The name Google shows for the account that pays for the ad. That can be the brand itself, a reseller or an agency running ads for them. The ads are found by the shop’s web address, so they lead to the competitor either way.
Is it free?
Creating an account is free and comes with 2 credits, no card needed. After that you top up credits when you need them. There’s no subscription and credits never expire.
Which countries does it cover?
The United States, the United Kingdom, Canada, Australia, Germany, Austria, Switzerland, France, Spain, Italy and the Netherlands. Ads are looked up for the country you pick, because shops often advertise differently in each market.
See what your competitors advertise
Enter one shop. Get their ads, their selling points and the searches they pay for, then write better ones.
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