Validate before you launch.
Real demand, the competitors already selling it and what their buyers complain about. Then a verdict, the product to build and Google Ads campaigns to test it.
Free account · 2 credits to start · No card needed
From product idea
to a clear answer.
Every step answers
one question.
Demand, competition, a verdict, the product to build and a way to test it. You can stop after any step.
Is there real demand?
The Google searches around your product, with monthly searches, click prices and the 12-month trend, plus Amazon searches in the US. You decide which searches are about your product; only those count.
- Demand counted from your own keyword pool
- The trend against last year, and the busy months
- How much of the demand belongs to competitor brands
“insulated water bottle” · United States · English
Demand at a glance
Counted demand
471,360 / month
Very large niche in this market
Trend
-78% vs. last year
-56% in the last 3 months · Busiest in December, quietest in June
Amazon demand
35,562 / month
Amazon searches for your pool’s keywords
Competitor brands
1%
of the counted demand names a competitor brand
Based on your keyword pool: 283 of 327 keywords
Real Product Validator run for “insulated water bottle”, United States · English, Oct 13, 2026.
Who already sells it?
The ten best-selling competing products on Amazon, variants merged, with price, rating, reviews and how many were bought last month, plus the web shops and big brands selling it. Remove what isn’t a real competitor, add ones we missed by link.
- Sales from Amazon’s “bought in past month” badges
- Web shops and their prices from Google Shopping
- The big brands people search for with your product
On amazon.com
Pick your main competitors
| Product | Price | Bought / mo |
|---|---|---|
| Owala FreeSip Stainless Steel Water Bottle 24 ozOwala | $29.99 | 85,000+ |
| STANLEY Quencher H2.0 Flow State Tumbler, 30 ozSTANLEY | $29.97 | 14,000+ |
| POWCAN 26 oz Insulated Water Bottle with 2-in-1 Straw and Spout LidPOWCAN | $13.49 | 11,000+ |
| HydroJug Traveler 32oz, Insulated Water Bottle with HandleHydroJug | $34.99 | 9,000+ |
| 64oz Insulated Water Bottle (Cold for 48 Hrs), BPA Free & Leak ProofWATERSY | $19.99 | 2,000+ |
Real Product Validator run for “insulated water bottle”, United States · English, Oct 13, 2026.
Is it worth it?
Demand and competition on one field: how big the market is against how hard it is to win. The answer is one of four: Go, Differentiate, Niche or Avoid.
- Market size from searches and real sales
- Difficulty from reviews, brand power, concentration and weak spots
- Every factor shown, so you see why
Market verdict · preliminary
The demand is there, but the competition is strong: only worth it with a clear angle.
Market4.0 / 5
Search demand3.8
Sales proof5.0
Competition difficulty3.7 / 5
Review barrier5.0
Concentration5.0
Brand power1.0
Weak spots3.7
Real Product Validator run for “insulated water bottle”, United States · English, Oct 13, 2026.
What should you launch?
Claude compares the competitors’ offers and reads their customer reviews, finds what buyers complain about again and again, and describes the product that fixes it, with a target price and an offer ladder.
- Must-haves, fixes and your edge, each backed by reviews
- A price that comes from your edge, not from undercutting
- What an order may cost you in ads, next to your product cost
The missing product
SHIFT Bottle System
Must have
- Genuine long cold hold with a sweat-free exterior
- 2-in-1 straw and spout lid included as standard
Must do better
- Over-build insulation and publish tested hours rather than marketing claims
- Simple, serviceable lid: straight-threading, no fragile push-button spring
Its edge
- One body, three lids: cold drinks, chug, and a sealed screw cap rated for hot drinks
- Lifetime free replacement straws, gaskets and seals, handled by a named US support team
Real Product Validator run for “insulated water bottle”, United States · English, Oct 13, 2026.
How do you test it?
Google Ads campaigns to test real demand with a small budget: long tail, competitor keywords and competitor brands, with bids that fit your margin and can win the auction.
- Ads for your product page or for your dream product
- Daily budget, expected clicks and orders
- A file for Google Ads Editor, everything paused
Product Validator · Step 5
Test campaigns
Break-even click price
$1.77
Daily budget
$101 / day
Search $61 + Shopping $40
Whole test (14 days)
about $1,369
Expected result
≈ 32 orders
from ≈ 1,080 clicks
Insulated Steel Construction
insulated stainless steel water bottle [phrase]max $1.60
double walled vacuum insulated water bottle [phrase]max $1.70
vacuum insulated water bottle [phrase]max $1.31
stainless insulated water bottle [exact]max $1.50
Real Product Validator run for “insulated water bottle”, United States · English, Oct 13, 2026.
The person on the other end.
Hi, I'm Pat.
...and I had the glorious idea to start building Ecom & Co. If you have a question or even a feature request, just reach out to me. I read and reply to every single message. Hit play to get to know me a bit better.
LinkedInPay for what you use.
No subscription. Start free, top up when you need more. Credits never expire.
Questions, answered
What does the Product Validator do?
It checks a product idea before you put money into it. In five steps it measures the search demand, sizes up the competitors already selling the product, gives you a verdict on the market, describes the product its buyers are missing and builds Google Ads campaigns to test it.
Where does the data come from?
Google search volumes, click prices and trends; Amazon search volumes in the US; Amazon’s best-selling listings with their “bought in past month” badges; Google Shopping for web shops and their prices; and the competitors’ customer reviews. Claude, Anthropic’s AI, reads the reviews, counts the complaints and designs the dream product; search volumes, prices and sales come straight from the data.
Do I need a shop or a product already?
No, only the idea. The test campaigns can lead to a product page in a test store, so you can measure real interest before you order any stock.
Which countries does it cover?
The United States, the United Kingdom, Canada, Australia, Germany, Austria, Switzerland, France, Spain, Italy and the Netherlands, with prices and costs in the local currency. Amazon search volumes are available for the United States; competitors on Amazon are checked on the marketplace that serves your country.
How long does a validation take?
Most steps take a minute or two. The competition step and the dream product can take a few minutes, because they load live product pages and reviews. You can leave and come back: every validation is saved.
What if there isn’t enough data?
Then you’re told so instead of getting a made-up score. Very small niches show “Not enough search data”, and in categories where Google hides search numbers, like CBD or vapes, the results are marked as not reliable.
Is the verdict a guarantee?
No. It’s a decision aid built from real search, marketplace and review data. It shows where an idea is strong and where it’s risky, and the test campaigns let you check it with real customers before you commit.
What does it cost?
Creating an account is free and comes with 2 credits, no card needed. After that you top up credits when you need them. There’s no subscription and credits never expire.
Find out if it sells.
Before you order stock.
Enter one product idea and your market. Get the demand, the competition, a verdict and a way to test it with real customers.