Google Ads for Shopify, built on searches that already sell
Start with the searches your competitors win on Google, not a blank keyword list. Claude groups them, writes the ads for your product and sets bids from Google’s own auction prices. You import the campaigns into Google Ads and switch them on.
Free account · 2 credits to start · No card needed
| 32 oz water bottle | max. $0.93 |
| 32 oz bottle | max. $2.30 |
| best 32 oz water bottle | max. $0.64 |
| wide mouth water bottle | max. $0.85 |
| wide mouth stainless steel water bottle | max. $0.88 |
| 32 oz insulated water bottle | max. $0.88 |
| water bottle stainless steel 32 oz | max. $0.84 |
Search, Shopping or Performance Max?
Three campaign types do very different jobs. Here’s which one gives you what.
| Search campaigns | Shopping and Performance Max | |
|---|---|---|
| What people see | A text ad for the search they typed | Your product with photo and price, or ads across Google |
| Who picks the searches | You do, keyword by keyword | Google, from your product feed and goals |
| What you need | Keywords, ads and bids | A product feed in Merchant Center (on Shopify: the Google & YouTube app) |
| Best for | Control over spend and message per search | Showing your products widely with little setup |
| What we build | Ready-made campaigns, ad groups and ads | Not covered |
A good Search campaign starts with the keyword list
Paying for the wrong searches is the quickest way to waste an ad budget.
Searches with proof
Keywords your competitors already rank or advertise on, with monthly searches and CPC, so you start where buyers are.
Tight ad groups
Claude groups related searches, up to 20 per ad group, so every ad matches what people typed. Exact and phrase match only.
Ads for your product
12 headlines and 4 descriptions per ad group, written only from your product page and your notes. Nothing made up, no competitor names.
Bids from the auction
Careful, Balanced or Aggressive: the low end, the middle or the top of Google’s top-of-page bid range for each keyword.
A budget that fits
No limit, or a fixed budget for the days you plan to run. With a fixed budget, ad groups that don’t fit are paused, not deleted.
Ready for Google Ads Editor
One file with campaigns, ad groups, keywords and ads, all paused. Plus a keyword list with bids and searches.
From a competitor’s page to your ad groups
Say you sell a 32 oz insulated bottle. A well-known brand’s product page for its 32 oz bottle ranks for 90 buying searches in the United States, with 55,360 searches a month. “32 oz water bottle” alone has 9,900, at an average of $0.77 per click.
Pick the searches that fit your bottle and Claude sorts them into ad groups. On “Balanced”, each keyword’s bid sits in the middle of Google’s auction range: $0.93 for “32 oz water bottle”, $2.30 for the more contested “32 oz bottle”. Then it writes the ads from your product page.
| Keyword | Searches | CPC | Organic |
|---|---|---|---|
| 32 oz water bottle | 9,900 | $0.77 | #2 |
| 32 oz bottle | 2,900 | $3.06 | #1 |
| wide mouth water bottle | 1,600 | $0.74 | #3 |
| 32 oz insulated water bottle | 720 | $0.78 | #4 |
| water bottle stainless steel 32 oz | 720 | $1.02 | #7 |
Three steps to your first Search campaign
- 1
Enter a competitor
Paste a competitor’s shop or product page and pick the country you sell in. You see the searches they rank and advertise for.
- 2
Pick your searches
Keep the ones that fit your product. Their brand name and research-type searches are left out unless you add them.
- 3
Answer three questions
Where should the ads lead, anything they should mention, how much to spend. Claude builds the campaigns; you export them for Google Ads Editor.
How to set up Google Ads for a Shopify store
A short checklist for your first Search campaign.
- Set up conversion tracking first. Shopify’s Google & YouTube app can track purchases for you. Without it, you can’t tell which searches bring sales.
- Choose searches with buying intent. “32 oz insulated bottle” is a shopper; “how long does ice last in a bottle” is usually not. Start with the searches your competitors already win.
- Use exact and phrase match. Broad match lets Google decide which searches you pay for. For a first test, keep control.
- Keep ad groups small. 5 to 20 closely related keywords per ad group, so the ad can repeat what people searched for.
- Bid from real prices. Google’s top-of-page bid range for each keyword tells you what it takes to show up. Start in the middle, then adjust with your own data.
- Give the test time. Let each ad group collect enough clicks before you judge it. A few clicks say nothing about a search.
Planning more than ads? Make sure the product page converts the clicks you pay for: see Shopify conversion rate optimization.
What you get, and what stays with you
You stay in charge of the account. We never log into your Google Ads account. You import the file, check it and switch it on.
Numbers are estimates. Search volumes, CPC and auction ranges come from Google Ads data and are a starting point. Real clicks and costs depend on your ads, your bids and your competitors that day.
Search campaigns only. If you also want Shopping or Performance Max, set them up through Shopify’s Google & YouTube app; the campaigns from here run next to them.
Questions, answered
Does it connect to my Google Ads account?
No. You download the campaigns as a file and import them with Google Ads Editor, Google’s free desktop app. Everything arrives paused, so nothing runs or costs money until you’ve checked it and switched it on.
Is this a Shopify app?
No. It’s a web app, so there’s nothing to install in your store. It works for Shopify and for any other shop: you only enter web addresses.
Does it build Shopping or Performance Max campaigns?
No, it builds Search campaigns: text ads for the searches you choose. Shopping and Performance Max run from your product feed (on Shopify via the Google & YouTube app). Many shops run Search next to them, because Search is where you decide which searches you pay for.
How much budget do I need?
That depends on what clicks cost in your niche. You can choose “no limit” to see what all the picked searches would cost, or set a fixed budget; the plan then keeps the ad groups that fit and pauses the rest. The editor shows the clicks your budget can buy at your bids.
Can I change the campaigns before exporting?
Yes. Keywords, bids, headlines and descriptions can all be edited before you export. You can also switch the bid level between Careful, Balanced and Aggressive and see the effect right away.
What if I don’t know my competitors yet?
Start with the Product Validator: it finds the top competitors for your product, and its last step builds test campaigns too. Or enter the shop that shows up first when you search for your product.
Is it free?
Creating an account is free and comes with 2 credits, no card needed. After that you top up credits when you need them. There’s no subscription and credits never expire.
Do I need conversion tracking?
Yes, before you spend real money. Without it, Google can’t tell you which searches led to sales. On Shopify, the Google & YouTube app can set up purchase tracking for you.
Your first Google Ads campaign, without the guesswork
Start from a competitor’s shop. Get keywords with proof, ad groups, ads and bids, ready to import.
Free account · 2 credits to start · No card needed. Already have an account? Sign in