AI UGC videos that look like they came from your feed
An AI creator reacts to the camera with a viral gesture, your hook text sits on top, then a hard cut to your product. No filming, no creators to brief, and as many hooks as you like on every clip.
Free account · 2 credits to start · No card needed
you’re still buying plastic bottles?
Eye-roll · Mistake callout
nobody talks about this bottle
Shh · Gatekeeping
ice still there after 24 hours?
Hand over mouth · Before and after
What AI UGC is, and why brands use it
UGC (user-generated content) is the look of a real person filming with their phone: a selfie angle, an everyday room, no studio light. On TikTok and Instagram it blends in with the feed, which is why so many product ads look like that today.
AI UGC makes those videos without filming. A generated creator, places that look lived in, motion from a video model. The appeal is volume: instead of one creator video a week, you test ten hooks today and keep the ones that hold attention.
The catch is realism. A face that changes between videos, lips that don’t match the words or a voice that sounds read out loses viewers in the first second. The formats that work with AI are the ones that don’t need any of that.
What makes AI UGC convincing
The same rules as filmed UGC, plus a few that only matter when the creator is generated.
A reaction in the first second
A “shh”, an eye-roll or a hand over the mouth is understood before the thumb moves on. It sets up the question the text asks.
Text on screen
Most people scroll without sound. A short line of text, under 12 words, carries the hook in any language.
Nothing to lip-sync
Talking avatars give themselves away at the mouth. A silent reaction has no seam to look for.
One face, every video
A creator who looks the same in the car, the kitchen and the gym feels like a real account, not a new stranger each time.
Places that look lived in
A parked car, a kitchen in the morning, a bedroom with LED strips: places people really film in, with clothes to match.
Many hooks per clip
The clip is the expensive part. Putting four different texts on it gives you four videos to test, not one.
Talking avatars or silent reactions?
Two kinds of AI UGC tools, for different videos.
| Talking-avatar tools | Viral UGC | |
|---|---|---|
| The video | An avatar reads a script to the camera | A creator reacts with a gesture, the hook is on screen, then your product |
| Length | Usually 15 to 60 seconds of talking | A 4-second hook, then your demo |
| Where it can look off | Lips, teeth and voice over the whole video | Nothing has to match a voice |
| Languages | One voice-over per language | Ten languages for the texts, the clip stays the same |
| Testing | A new script means a new video | A new text on the same clip, at no extra cost |
Make AI UGC in five steps
From your product page to videos ready to post.
- 1
Your creator
Pick a few traits (age, style, hair) and choose one of four faces. It plays in every video.
- 2
Your product
Paste your product page, or describe your product or service yourself if you don’t have a website yet.
- 3
Viral gestures
Pick up to four reactions, from a “shh” to a facepalm. Each becomes its own clip.
- 4
Clips
Your creator in a place you pick, in their outfit or one that fits, animated into the gesture: about two minutes per clip.
- 5
Hooks and videos
Claude writes hook texts for each gesture. Every text you tick becomes a video with your demo at the end.
Honest about what it does
Your demo, your footage
The end of every video is a short clip of your product in use (or a screen recording of your app). That part is real.
Takes, not one shot
A clip that isn’t quite right can be made again, in Premium quality or as a new scene. The earlier takes stay.
Pay for clips only
1 credit per clip. Texts and finished videos are free, and a failed clip gives its credit back.
Questions, answered
What is AI UGC?
AI UGC is user-generated-style content made with AI instead of a filmed creator: a realistic person, filmed as if with a phone, in an everyday place, talking or reacting to the camera. Brands use it for TikTok, Instagram Reels and ads because it looks like the feed around it, and because they can make many versions without booking creators.
Does AI UGC work as well as real UGC?
It works when viewers judge the video in the first second and don’t look for the seams. That’s why short, silent formats suit AI best: a clear reaction and a line of text. Long talking-head reviews are where AI still looks off, because lips, hands and voice have to match for 30 seconds.
How do I make AI UGC videos?
With Viral UGC: build a creator from a few traits and pick a face, paste your product page, pick up to four viral gestures and let each one become a clip. Claude writes hook texts for each clip; every text you tick becomes its own video with your demo clip at the end.
Is AI UGC allowed on TikTok and Instagram?
Yes, as long as it isn’t misleading. Both platforms ask you to label realistic AI-generated content, and an AI creator shouldn’t pretend to be a real customer giving a testimonial. Show the product honestly and use the AI-generated label where the platform asks for it.
Do the AI creators talk?
No, on purpose. Viral UGC makes silent videos: the creator reacts with a gesture while your hook text is on screen. Nothing has to lip-sync, the video works in any language, and you can add a trending sound when you post.
Can I use the same AI creator in every video?
Yes. You pick one face and it stays the same in every place and every video, like a real creator’s account. You can make more creators for other products or audiences.
What does it cost?
Each clip costs 1 credit (Premium quality 2); hook texts and finished videos are free, so more texts on one clip mean more videos. A free account comes with 2 credits. Viral UGC is invite only while it’s in early access.
Your product, in their feed, this week
Pick a creator and a few gestures. Get clips, hooks written for them and videos ready for TikTok and Instagram.
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