Videos that stop the scroll.
Short videos for TikTok and Instagram: your AI creator reacts with a viral gesture, your hook text on top, then a hard cut to your product. A batch of them, without filming or hiring creators.
Early access: invite only for now · Free account, 2 credits to start
From your product
to a week of posts.
Viral UGC · Step 2
Your actor
A reaction, a hook
and your product.
The format behind a lot of viral product videos, made for your product in a few minutes.
Reactions that stop the scroll
Eleven gestures people know from their feed, each with a prompt tested to read in the first second: a “shh” for secrets, an eye-roll for callouts, a facepalm for mistakes, a hand over the mouth for shock.
- Shh, eye-roll, facepalm, hand over mouth and seven more
- A clear reaction, then a steady look into the lens
- Gestures your creator can’t do are left out (no hair tuck with a buzz cut)
Viral UGC · Step 4
Pick your viral gesture
Your creator, in places that feel real
Each clip starts as a selfie of your creator in an everyday place, then it’s animated into the gesture: about two minutes, while Claude writes your texts. Not quite right? Make another take, try Premium quality or a new scene.
- Parked car, kitchen, bedroom, living room, home office, gym, park or café
- Their own outfit, or one that fits the place
- Every take kept, so you can go back to an earlier one
Viral UGC · Step 5
Clips
Shh
Eye-roll
Facepalm
AnimatingHooks written for the reaction
A hook and a reaction tell one small story, so Claude writes the texts for each gesture: short, lowercase, under 12 words and with a curiosity gap that makes people stay for the product.
- Four texts per clip, plus more text ideas by angle
- Edit any text, move it to another clip or write your own
- Ten languages
Viral UGC · Step 6
Texts for the Shh clip
nobody talks about this bottle
Ready to post
Every text you pick becomes a video: the clip with the hook text, then a hard cut to your demo. Move the text where it reads best, download the videos or put them in the planner.
- Vertical 720p, without sound, so you can add a trending sound
- More texts on a clip = more videos, at no extra cost
- A library of all your videos, by product and creator
Viral UGC · Step 7
Your videos
ice still there after 24 hours?
0–4 s · the hook
then · your product in use
The person on the other end.
Hi, I'm Pat.
...and I had the glorious idea to start building Ecom & Co. If you have a question or even a feature request, just reach out to me. I read and reply to every single message. Hit play to get to know me a bit better.
LinkedInPay for what you use.
No subscription. Start free, top up when you need more. Credits never expire.
Questions, answered
What does Viral UGC make?
Short vertical videos in the “silent UGC” format that works on TikTok and Instagram: a creator reacts to the camera with a viral gesture (a “shh”, an eye-roll, a facepalm) while your hook text sits on the screen, then a hard cut to your product in use. Every text you pick becomes its own video, so one batch of clips gives you a week of posts.
Why silent videos?
Most people scroll with the sound off, and a reaction plus a line of text is understood in the first second, in any language. With no voice-over you can add a trending sound when you post, and the same clip works with many different hooks.
Is the creator a real person?
No. Your creator is an AI-generated person, made from a few traits you choose (age, style, hair and so on); you pick one of four faces and it plays in every video, like a real creator’s account. Label AI-generated content where TikTok or Instagram ask you to.
Do I have to film anything?
Only the end of the video: a short clip of your product in use, or a screen recording of your app (MP4 or MOV, up to 60 seconds). The creator, the places and the gestures are generated.
Who writes the hook texts?
Claude writes them from your product page, four for each clip, each made for its gesture, across angles that work on TikTok: price against the usual way, confessions, gatekeeping, a mistake callout, beginner worries, less effort and before and after. Edit them, add your own, or open “More text ideas” for more.
Which languages?
The hook texts are written in English, German, French, Spanish, Italian, Dutch, Portuguese, Polish, Swedish or Danish. You pick the language at the start; the creator never speaks, so the video works in any of them.
Does it work for apps and services?
Yes. Paste your product page, your app’s page or your service’s website, or describe it yourself if you don’t have a website yet. The demo at the end is then a screen recording or a clip of the service.
What does it cost?
Each clip costs 1 credit (Premium quality 2); if one fails, the credit comes back. Hook texts and the finished videos don’t cost anything, so more texts on the same clip mean more videos for free. Creating an account is free and comes with 2 credits; after that you top up when you need to. No subscription, credits never expire.
Can I use it right away?
Viral UGC is invite only while it’s in early access. Create your free account, open the tool and ask for access.
Your product,
in their feed.
Pick a creator and a few gestures. Get clips, hooks written for them and videos ready for TikTok and Instagram.